The $10,000 Google Ads Grant is an incredibly important resource for nonprofit organizations (churches and NGOs). You can use the in-kind grant from Google to scale your programs and even attract more volunteers on board.
But did you know there’re mistakes that can result in the suspension of your ad grants account?
Well, to avoid having your account suspended, read the blog to the end.
Let’s dive in.
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Too Many Hands in the Cookie Jar
Be sure you designate only one person to pursue and maintain the $10,000 per month Google Ad Grants for your organization.
Getting approved for the Google Grant is not a simple process. There are a number of applications and third parties you will need to contact.
The grant signup process is sensitive and any communication issues can quickly result in mistakes that will add a significant amount of time to the application process (I have seen months added to the signup process unnecessarily).
Have one certified agency be your designated Google Grant expert.
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Entering Billing Information into Google Ads
When you create a Google Ads account, entering your billing information is a big mistake.
In order for your Google account to qualify for the Google Ad Grants, there can be no billing information entered into the account. It’s very easy to make this mistake because the standard account setup process requires billing information.
There are specific steps that must be followed to set up a Google Ad Grant account.
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Going It Alone
When you begin building out your Google ads account, it’s important to be aware that there are multiple requirements that must be met.
A few of them are listed below:
- The account can’t contain billing information.
- Your account budget must be set to $329 dollars per day.
- You must have 1 ad campaign.
- You must have 2 ad groups.
- You must have at least 2 ads in each ad group.
- You must have at least 10 keywords per ad group.
- Your website must meet certain requirements.
If you are unfamiliar with the Google Ad Grant and with Google Ads, contact Africads experts for assistance.
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Not Getting a Google Ads Account Review
It takes a minimum of three to five days for the Google Grant team to review your account once you have enrolled.
I have seen it take more than 30 days for an account to be reviewed.
It can cost you a lot of time if you click that “Enroll” button without being absolutely sure your account meets all the requirements of the Google Grant Policy.
Before enrolling for the Google Ad Grant, call the Google ads customer service line and ask them to review your account to be sure you meet all of the requirements listed in Grant Policy.
(I’m on the phone with these guys so often I know a few by name: Here is the number: 1-877-509-4297)
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Not Filling Out the Annual Survey
When you are approved for the Google Ad Grant you will be asked to fill out their annual Google Grant survey.
I have seen Google Grant accounts DEACTIVATED WITHING 4 DAYS of being approved because this survey was neglected.
Once you get approved for the grant, fill out the survey and submit it ASAP.
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Not Being In the Account on A Weekly or Bi-Weekly Basis
Google Ads is a dynamic program that requires frequent attention.
Changes and optimizations need to be made in a Google Ads account at least every 2 weeks.
It’s even better to check in on things once a week to be sure your Google ads account hasn’t strayed from Grant Policy.
There is nothing worse than being surprised by a non-compliance email or a big red deactivation notice in your account.
Do you need help with the application or professional management of your Google Ads Grant account? Contact us for professional help.
