Whether you’re a church or NGO based in Kenya, you qualify for the $10,000 per month in-kind grant from Google.
In this guide, you’ll discover how your church or NGO can qualify for the ad grants.
Let’s dive in.
The Google Ad Grant is the most effective way to get your non-profit organization in front of the people that matter most.
Besides, it’s free to sign up and get approved.
Here is what you can do with $120,000 of Google Ads every year:
- Put your brand in front of millions of eyes across the world
- increase your organization’s reach by getting new visitors to sign up for your emails.
- Increase donations and product sales.
- send 4000+ new visitors to your website each month.
What Conditions Should You Satisfy to Qualify for the Grant?
To qualify for the grant, you have to satisfy the following conditions:
- You are not a medical facility
- An educational facility
- A government organization.
If you meet those criteria, you qualify to receive the Google Ad Grant!
Overview of the Google Grant Application Process
Getting your Google Grant isn’t as easy as filling out a single application (though it really should be). There are multiple steps, accounts, and applications involved.
Apply for Google Ads Grants involves 4 key steps, namely:
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TechSoup
TechSoup is an organization that helps in distributing software, hardware, and services to non-profits. The organization has been contracted by Google to conduct validation of nonprofits. In other words, it’s TechSoup that tells Google your non-profit organization is ‘legit’.
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Gmail Account
You will need to create a basic email account through Google.
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Google For Nonprofits
This is the nonprofit arm of Google. You need to open a Google for Nonprofits account to apply for the Ad Grant. You’ll also access other products tailor-made for non-profits, such as Youtube for non-profits (with special ‘donate’ buttons) and custom maps for storytelling purposes.
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Google Ads
Google Ads is an online advertising service developed by Google, where advertisers pay to display brief ads on the search results. The $10,000 monthly Google Grant is applied as a credit to your Google Ads account. Once you qualify for the grant, you’ll be receiving $327 per day for 30 days, which is equivalent to $10,000 per month.
Contact Us if you would like assistance in applying for the $10,000 per month Google Ads Grant for your NGO. Learn more
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